At (“Breakfast London”), we have a strict policy in regards to your privacy, set out in our Private Policy. This Privacy Policy describes our privacy practices and policy regarding the collection and use of information (including personally identifiable information) made available to us through (“the Website”).

We collect information that does not identify you in order to evaluate our site, ensure that our site and all associated services run properly, and to ensure that we’re paid for advertising services we offer. The exception is when you sign up for any of the services that we offer to users on a subscription basis, for example, newsletters and/or email communications about news and events (“Services”), which is agreeing that we are able to use information provided by you for the stated services with the terms of this Privacy Policy. If you do subscribe to any of our Services you may also unsubscribe from the relevant distribution list(s) at any time.

If you do not accept the practices set out in this Privacy Policy you should not use



Breakfast London gathers data both indirectly (e.g. using website technology) and directly (e.g. when you subscribe to our newsletter).



The security of your personally identifiable information is a priority to us. Unfortunately, no security system, or system of transmitting data over the internet, can be guaranteed to be 100% secure. As a result, while we strive to protect your personally identifiable information, we cannot guarantee the security of our servers, the means by which information is transmitted between your computer and our servers, or any information provided to us or to any third party through or in connection with Breakfast London. You provide all such information at your own risk.



If you have subscribed to any of our services, we will use the information you provide to keep you updated on those services unless you tell us otherwise. We might use your personal information to:

  • Remember you when you visit our website and track your browsing patterns by using cookies. You can prevent this; below the page we have provided you with more details.
  • Contact you by email to let you know about any of our services, promotions or updates (which, in some cases may be provided by third parties) if you give us permission.
  • Ensure materials on the website are presented in the most effective manner for you and your computer or mobile device.
  • Collate and log numeric internet addresses to improve the website and to monitor website usage.
  • Assess and understand customer feedback and identify usage hotspots.



You can update your details and marketing preferences by unsubscribing to emails within the emails themselves.

You have the right to access the personal information held about you. To obtain a copy of the personal information we hold about you, please send an email to [email protected]. There will be an administrative charge of £10 for providing a copy of this information.



A cookie is a small piece of information that is placed on your computer when you visit certain websites. Find out more about the use of cookies on

We may use cookies to:

  • Remember you when you visit this website to keep track of your browsing patterns and to build up a profile of how you and other users use the website.
  • Make our website work as efficiently as possible.
  • Administer services to you and to advertisers.

Most browsers allow you to turn off cookies. To do this look at the “help” menu on your browser. Switching off cookies may restrict your use of the website and/or delay or affect the way in which it operates.



Most of the advertisements you see on the website are generated by third parties. Some of these third parties generate their own cookies (or web beacons) to track how many people have seen a particular advertisement (or use the services of third parties to do this), and to track how many people have seen it more than once. These cookies cannot be used to identify an individual; they can only be used for statistical purposes, for example, in providing you with advertisements that are more relevant to your interests. Some of the information gleaned from third party cookies will be aggregated with other anonymous information for statistical purposes. The third party companies that generate these cookies have their own, very strict, privacy policies but we don’t have access to these cookies; other than allowing them to be served, we have no role to play in these cookies at all (although we may use statistical information arising from these third party cookies and provided to us by third parties, to improve the targeting of advertisements to users of the website).

If you would like to disable “third party” cookies generated by advertisers or providers of targeted advertising services, you can turn them off by going to the third party’s website and getting them to generate a one-time “no thanks” cookie that will stop any further cookies being written to your machine.



Chrome / Internet Explorer / Firefox / Opera / Safari

You can also visit the trade body representing these advertising companies for more information on how to opt out of these cookies:



We may disclose your personal information if we are approached by a potential buyer of our business, if we required to do so by law or in good-faith believing such action is necessary to comply with the law.

We sometimes share your personal information with third parties who are our subcontractors or providers of various products and services on our behalf, i.e. our email service provider –

We never sell personal information, or pass it to third parties for marketing purposes without your express permission.



The personal information that we collect from you may be sent and stored outside the European Economic Area (“EEA”) in order to carry out the activities listed in “Use of Your Information”.



We enjoy sharing images of your breakfast sourced from Instagram accounts, both that have been submitted to Breakfast London by using the hashtag #BreakfastLondon as well as through our research. To credit you appropriately, we use the embedded links from Instagram to link back to your account. If you are unhappy with the use of any images, please contact us immediately at [email protected] and we will remove your image immediately.



If we change our Policy, we will post the changes on this page. Please check the website regularly for any changes to this Policy.


If you don’t feel that we’re adhering to this Policy, please notify us by email at [email protected] and we will try to solve the problem promptly.

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